Today, let's talk about how to optimize your sales process to make sure it converts the maximum amount of visitors to sales.

We do this in two ways: By scientifically split-testing everything AND by using an automated system to keep track of your results.

This stuff is powerful. It can turn an average break-even campaign into a $100,000 a year money machine, simply by changing a few elements of your sales letter.

Did that get your attention?

I hope so, because these things are important.

As any experienced direct marketer will tell you, tracking and measuring the results of your ads is the key to optimizing your sales efforts and maximizing your profits.

There's an old saying:

"There are two kinds of marketers - the ones
who test, and the ones who lose money"

I want you to memorize that phrase. It's one of the most important lessons I can offer you, and it is one of the things that separate the experts from the amateurs.

Skipping this stage is a very common mistake people make. Most people forget to test and optimize their sales process before they roll out - some because they don't know how important it is, some because they think they already know what works best.

They all lose money.

The truth is this: you cannot know what works best until you test it.

Direct marketers who produce millions of dollars a year in profits don't know what works best. Sure, they can make qualified guesses - but they still need to test everything to optimize their results.

Consider an example…

Let's say you have one sales letter that is producing good results. Let's say you're converting about 1% of your visitors to paying customers and making a nice profit on every sale.

Things are going well. You're happy. You're making money.

But then you decide to test the process and change the headline on your sales letter…

You make one small change to your headline - and instantly, your conversion rate jumps to 3%. (And you'll find that small changes like this really can make a dramatic difference.)

What did the change in this example mean? It meant that your profits just tripled!

If you earned $100,000 last year, you could have been
making $300,000 instead, with the same amount of work.

- IF you had tested your sales process.

That's why this step is important.

And therefore, the next thing you should do is set up an automatic tracking system that can test and measure the results of all your advertising.

How can you do all this automatically, without having to keep track of everything by hand?

Simple. You let technology take care of the details.

For example, I use a software tool called AdTrackz that does all the work for me. It lets me see exactly how many sales a particular ad has generated, how much money I made from that ad, and a lot of other useful details. It's a fantastic lifesaver.

This is important: Tracking how many clicks you ads bring in is NOT enough. Some campaigns can send you 1000 visitors and no sales, while others might bring in 100 clicks and 10 sales. If you were not able to track actual sales, you would think the first campaign produced better results - when in reality it was just a waste of money.

AdTrackz lets you track unlimited ad campaigns, and it shows you the results in real dollars and cents, not just clicks. It gives you everything you need to maximize the results from your advertising campaigns.

Once you implement a reliable system like this that lets you track everything, you'll know instantly which avenues are paying off for you and which ones are not. You can then spend your valuable time and money where it counts and drop unproductive activities.

How To Split-Test and Optimize
Your Sales Process

A good sales system also lets you do split-run testing, which is the process we use to optimize your sales letter.

Your split-test system lets you send your prospects to different versions of your sales letter. It rotates the pages for you automatically and determines which one brings in the best response - and then you can instantly see which letter is more profitable.

Do you see the value of this?

All you have to do is test ONE element of your letter at a time and systematically determine what works best. Then you simply start using the winning version and go on to test the next element, and then the next, until your sales letter is as good as it can be.

And don't worry, this is not a lot of work.

All you need to do is let the split-test system work its magic and keep making changes to your sales letter as you go along.

It all happens in the background and your visitors won't notice a thing. Just make changes and continue to improve your sales letter as you go along. And watch your conversion rate increase.

Try different headlines first. Then when you have a good one move on to testing different elements of your offer. Test different prices. Test your call to action. Test different guarantees. Test different bonuses.

It's very simple:

All you need to do is set up two versions of your sales letter to see which letter produced the order. Then you simply divide the traffic equally between them using your split-test system.

Don't draw any conclusions until you see one version clearly out-performing the other. When you make a change to your sales letter that increases your conversion rate, this version becomes your control letter (your best one so far.)

Then you start making changes to the other one until it out-performs your control, and so on. This is the way to scientifically measure your results.

Key Point: Remember to only test ONE element at a time to get reliable results. Never make more than one change at a time. And never replace your control until you have verified for sure that you have a better version.

Keep this up until you are able to convert a large number of targeted visits to sales. Your tracking system will give you all the stats you need.

Testing different elements of your direct response site is a process that you should continue doing in the background - even after you roll out in a big way. It's easy to do, and every now and then you'll be able to come up with an idea or two that can boost your conversion rate even higher.

When you are ready to roll out with a large campaign, you will find that this initial testing period will have been worth many thousands of dollars to you in reduced ad costs and increased profits.

Once you've optimized your sales process and found your winning ad copy, you'll be able to bring in a ton of lifetime, paying customers AND make a very nice profit in the process.

And the best part is that from here on you will always KNOW that your ads will be profitable before you place them since you've been keeping track of your results in real time.

It's scientific advertising at its best!

Well my friend, that's it for today. Next time, we'll take a look at how to get massive targeted traffic (thousands of people every week) to your site using effective methods that get huge results - and still free up your valuable time.

Until then, I wish you all the best!

Warmly,

Martin Franzen,
Author of The Internet Marketing Master Plan

P.S. In the full Master Plan strategy, I give you everything you need to perfect your sales process using scientific, automated testing. I show you exactly WHAT to test, HOW to do it, and what kind of results you should expect.

I give you all the statistics you need to evaluate your results to make sure you are on the right track. (What's a good conversion rate? How many sales do you need? What's a good visitor value? etc.)

I even show you how to test your price ethically and still get happy, grateful customers. (It's a simple trick, but extremely powerful. Sometimes, raising your price can double your orders. I've seen it happen in a few cases.)

Remember, these techniques can easily turn an average break-even campaign into a $100,000 a year money machine, so you need to get it right the first time. Full details are revealed in the Master Plan system...

Click here now to reserve YOUR personal
copy today... I guarantee you'll love it!