Today's
issue is a quick one, but it's incredibly valuable.
I've
included a copy of my proprietary 10 step copywriting formula
for you. It's perfect if you want a fast and easy way to
create winning sales letters with minimum work.
You
see, in order to pull in orders, there are certain proven
elements that should be included in your sales letters for
maximum impact. I'm giving you the exact steps to follow
right here.
This
proven checklist will help you push all the psychological
buttons needed to pull in massive sales right away. Feel
free to experiment with the order of the components if you
wish, but try to cover all the points....
Here's
My Proven 10 Step
Sales letter Formula
-
Headline:
The only job of your headline is to get my attention
and force me to keep reading. Try to summarize exactly
what major benefit I will gain
from buying from you. What problems will you help me solve?
What end result will you help me achieve? Make a bold
promise and offer instant results. Your headline determines
80% of the success or failure of your sales letter, so
spend some time on this step.
-
Problem - Solution:
The opening must force me to keep reading your sales
letter. Show me that you understand my problem and that
you have the solution. Make me really feel the pain -
then paint a vivid picture of the end results you will
help me achieve. A tried and tested way to start your
letter is to use an "If you <have this problem>
and want <main benefit>, then read this important
letter right away…" angle. Summarize your
entire offer and show me the major benefits I will receive.
-
Credibility & USP:
I see hundreds of sales letters every day... Give
me a VERY good reason to trust you. How can I be sure
that you really know what you're talking about? What makes
you so special? What makes your solution unique? Establish
your credibility and give me success stories if possible.
Share your personal story and make me trust you.
-
Testimonials:
Can you show me testimonials from people who have
bought from you? Give full contact information. Try to
include a few really good ones from industry experts,
detailing the specific results you helped them achieve.
Specifics are 10 times more powerful than general hype.
-
Benefit Bullets:
Can you show me exactly what benefits I will receive,
bullet by bullet? Spell out exactly what I get, every
single problem you help me solve, every single benefit
I get - and the end result each one will help me achieve.
It should read like a long list of headlines. This is
where you build up the value of your offer, so make it
exciting and use specifics whenever possible.
-
Bargain Price:
OK, what's the price of this thing? Can you give me
a GREAT deal if I act now? Remind me about the pain and
compare your price to the cost of NOT having your solution.
Dramatize the low price and make it seem like a bargain.
-
Risk Reversal:
Can you guarantee results? I don't want any risk here
- how do I know I can trust you? Give me a generous, unconditional
money back guarantee. Let me know that there is no way
I can lose and that you are willing to take all the risk.
If I feel that I can try everything risk-free, I'd be
stupid not to order.
-
Bonuses & Scarcity:
Can you throw in a few valuable extra bonuses or give
me a special discount if I place my order today? What
do I lose if I procrastinate? Extra bonuses increase the
perceived value. If I feel that I get a great limited
deal by acting right away, you have my order. Include
one final bribe to make me act right now and show me what
I will be missing out on by NOT acting now.
-
Call to Action:
Tell me to place my order NOW. Show me exactly what
to do. What steps do I need to take? How long will it
take - will I get instant access? What will happen after
I place my order?
-
P.S.
OK, you have one final chance to sell me. Remind me
again of the major benefits I will receive. Remind me
of the risk-free offer and the guarantee. Remind me of
the deadline and tell me again that I need to act NOW
to take advantage of your generous deal. If I skip straight
to your PS section, it must be attractive enough to make
me want to go back and read your entire sales letter.
That
should be enough to get you started. Just follow the steps
above to answer the questions running through your prospect's
mind one by one.
If
you follow my simple 10 step formula you should easily be
able to create sales letters that bring in far better results
for you than 95% of your competition. It really does make
a difference!
Next
time, I'll show you how to scientifically test and perfect
your sales process - automatically - until it generates
maximum results. Powerful stuff!
Warmly,
Martin
Franzen,
Author of The
Internet Marketing Master Plan
P.S. As usual, this is just a small preview. When you
get the full Master Plan system, you'll have access to an
arsenal of effective resources to help you create powerful
direct response sites quickly and easily.
My friend, are you ready to start pulling in some serious
sales (and profits)? Then go ahead and get the full system
through the link below today. It will make all the difference
in the world, I promise you that!
