Today, let's talk about products. Let's talk about how to create a best-seller with minimum work.

(I've included some very powerful strategies for you in this report, so read it carefully...)

As you know, selling a good front-end product is the easiest way to build trust, eliminate all your advertising costs, and establish yourself as an industry expert as you build your list.

To achieve this, we need to create a package that has massive appeal to your target market. We need to offer something that they truly WANT to buy.

How is this done?

Simple. You let your market tell you what they want to buy - before you do anything else.

When starting out to create your product, remember one thing:

People don't buy products - they buy quick and easy solutions to their problems.

People don't buy prevention - they buy cure. They buy dreams. They buy fast results.

Give your customers what they want and they will buy. You're not in the business of selling information - you're in the business of selling results.

The perfect product…

So, what kind of products should you
be selling for maximum results?

Our primary focus should be information based products - the kind of things that can be delivered automatically over the Internet, hands free.

Examples include E-books, Software products, Members-only sites, Automated services, Paid newsletters, Audio / Video products, Templates, Resource guides, Collections of compiled information, etc.

Digitally delivered information products give you all the advantages you need:

You can take orders in real time, with no work on your part, and your production costs are zero no matter if you sell one copy or a thousand.

We can automate the entire process, which gives you all the free time you want to spend doing what you like. You do the work once, and then you profit from it forever.

That's leverage for you.

…And the best part is that you can set your price based on the value you are providing to your customers.

For example, a 30 page special report can easily sell for $47. If positioned correctly, it could sell for $197. (We'll soon take a look at how to do this with minimum work.)

Key Point: It's not HOW MUCH information you give that determines the value of your product, it's the VALUE of the information to the buyer.

The most common mistake people make is setting their price too low. And it's a big mistake. You should never sell yourself short. When you're providing a valuable service to others, you deserve to get paid for it.

Next, let's take a look at how to come up with a winning idea...

How To Discover What Product Will Be
A Proven Seller - Before You Create It

You ask them. You let your market tell you what it wants - before you spend your valuable time developing the project.

Remember, we define your target market - the people you want on your list - as a common group of people who are all looking for the same Ultimate Benefit(s), have money to spend, and are willing to buy.

The process of finding out exactly what they want is quite simple, but incredibly effective:

That's just a quick overview, but you get the point.

If you do this right, you'll have a PROVEN seller on your hands... You'll actually KNOW what your market will want to buy - before you create your product. It's an amazing way to save your time.

And coming up with profitable product ideas is not hard at all. It's easy - If your idea can be used with the simple template below, you're on to a winner:

"How to <solve pressing problem> and/or
<achieve major want> quickly and easily"

Anything that fits this formula for a specific, clearly defined group of people with money can be turned into an instant best-selling product.

I just gave you a million dollar tip. Think about the potential this little trick can have for you, when applied.

Basically, if you have a way of solving common problems for people in your target market and you turn this unique knowledge into an information product, they will pay you generously for the solution.

And don't worry, there are also lots of ways to use other people's material and expertise when creating your product if you don't want to do the work yourself. (I give you 6 effective ways to do this in the full system.)

What you've just read about is the smart way to create products. There's lots more in the full Master Plan, but this should give you an idea of the process.

By using this strategy, you'll actually know for sure if that new million dollar idea will be a winner - before you spend your time on it! (That sure beats slaving away for months on a project, only to find out that it won't sell...)

Think about it for a while. This process can be used in ANY good market to create great wealth, faster than any other method.

That's it for today. Next time, we'll take a look at how to create an optimized sales process that will pull in orders faster than you can count them.

Until then, my friend, I wish you all the best!

Warmly,

Martin Franzen,
Author of The Internet Marketing Master Plan

P.S. Is all this starting to make sense to you? Then you're definitely ready to put the techniques to use! If you feel it's time to start creating the kind of lifestyle others only dream about, go ahead and get yourself a copy of the full Master Plan strategy today.

Within 90 days of following the action plan, YOU could be at the finish line... And I'll be more than happy to help you do it - that's a promise, and a guarantee.

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